The #1 reason startups fail is the inability to find and connect with a market. Beyond Product provides the missing link for entrepreneurs and startup founders to turn their ideas into successful businesses.
Beyond Product shows founders how to take their organization through each stage of growth, overcome common obstacles, and learn from common mistakes. There’s no need to go it alone. This roadmap provides the guidance you need to successfully launch your great idea into the market.
The Beyond Product book is based the authors' own startup marketing experience as well as interviews with 50 successful entrepreneurs, startup investors, and business leaders. Learn from their experiences at top Venture Capital firms and companies like Slack, Box, Linkedin, Hubspot, Zendesk, Marketo, and many others.
Jill Soley is a Silicon Valley-based strategic product and marketing executive. She learned how to teach others to soar as a hang gliding instructor in North Carolina. Since then, she has launched and grown innovative new products at Adobe, Freshworks, and Siebel and advised and consulted to many startups. Jill currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. Jill holds a BS and MBA from MIT and is working hard with her husband to raise two young men who take smarter risks than hang gliding.
Todd Wilms is a marketing executive in the San Francisco Bay Area, helping to manage some of the best-known brands on the planet (SAP, PayPal, Verisign), as well as some that would like to be. He has been featured in Inc., Entrepreneur, Forbes, and the WSJ, as well as over 100 contributions on the Forbes platform. He is a highly sought-after keynote presenter, known for his engaging, personable style. Todd is married, has two boys and is seriously considering getting a dog.
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